Man stretching arm while wearing a Lululemon tank top outdoors.

Colemen Rodrigues at home in Banff, for Lululemon

Person in a yoga posture outdoors, wearing a sleeveless top, with trees in the background.
Woman stretching with arms raised, wearing a sleeveless top, against a plain background, featuring a Lululemon logo.

In-store printed photographs

Campaign video / BTS

Black and white photo of a mountain landscape with a bridge and people walking, trees, and a lake in the foreground.
People inside a clothing store with jackets on racks and a large screen displaying a monochrome photo of a man posing in a yoga position.
Clothing store display with mannequins wearing casual wear, a photo of a woman doing yoga, clothing racks with assorted garments, and decorative plants.

Banff — Canada’s Rocky Mountains